Do you like to make videos that help promote your brand and educate your target consumer? If so, that's terrific! Uploading your informational videos to Youtube is a great way to build your channel, earn new customers, and create a subscriber list.
But there's another great way to get value from your video, and that's to post it to your blog, complete with a transcription.
Here's a sample:
First, we uploaded this fertility diet tips video for a client of ours on Youtube.
Then, we transcribed the video and posted it to their blog.
As you can see, within the transcription of the video on the blog site, we linked to their main website, providing a referral traffic stream and a relevant back link, which helps to build authority.
Once you've got your automation dialed in from your blog to your social media, then you'll be syndicating your content all over the web!
How are you using video to help your business grow? Do you have any advice you want to share?
A Simple Formula To Automatically Spread The Word
For many small business owners, finding the time to maintain a blog is hard enough, without having to be active on Facebook and Twitter.
Thankfully, if you're running your site using the Wordpress CMS platform, you can easily automate the publishing of each of your blog posts to your Twitter and Facebook accounts.
Step 1
Download the free Wordpress plug-in WP to Twitter. Once you activate the plug-in, it leads you through easy step-by-step instructions for linking your Wordpress site to auto-update your Twitter account with a Tweet of your latest blog post.
Step 2
Now, link your Twitter account to your Facebook account. Voila! You've just completed the steps, so that everytime you publish fresh content on your blog, it will also update both of your social media sites.
Google Plus
As of this writing, there is still not a reliable plug-in that updates your Google Plus page. So, you'll have to manually add that. You can easily do this by adding a social sharing plug-in which has capability for Google+ sharing. Then just share the content once you write it.
What method are you using to share your content now? Did I miss anything?
Thankfully, if you're running your site using the Wordpress CMS platform, you can easily automate the publishing of each of your blog posts to your Twitter and Facebook accounts.
Step 1
Download the free Wordpress plug-in WP to Twitter. Once you activate the plug-in, it leads you through easy step-by-step instructions for linking your Wordpress site to auto-update your Twitter account with a Tweet of your latest blog post.
Step 2
Now, link your Twitter account to your Facebook account. Voila! You've just completed the steps, so that everytime you publish fresh content on your blog, it will also update both of your social media sites.
Google Plus
As of this writing, there is still not a reliable plug-in that updates your Google Plus page. So, you'll have to manually add that. You can easily do this by adding a social sharing plug-in which has capability for Google+ sharing. Then just share the content once you write it.
What method are you using to share your content now? Did I miss anything?
Why Is Ranking in Google Places Important?
Often, these listings will appear before organic website listings, which means they are more likely to be clicked upon.
NOTE: An all new and updated Guide To Ranking Your Business in Google has been published on my main website.
What does this mean to a business owner who is trying to get more visitors to come to their website? It means that it is harder to rank highly in search results and that means it's a lot harder to get visitors to their website.
With so much importance being put on Google Places rankings, most business owners still have not claimed their Google Places listing* - let alone done any work to optimize the listing for search engines.
Does this mean your website can't be found online? No, it doesn't. Some stand alone websites may still outrank the local listings, and sometimes even an "unclaimed" Google Places Listing can still rank on page 1 of search results. But this is the exception, however, not the norm.
Savvy business owners know better. The best way to ensure being seen in page 1 search results is to claim your Google Places listing, optimize it for search, and then build quality back links so that your site becomes stronger over time.
A business website with a long term search engine optimization strategy can become virtually "competition-proof". That means they have a solid hold on the coveted #1 position and are getting 40-50% of all the traffic for their target keywords.
If you would like to claim your Google Places Listing and do your own search engine optimization work, I have created the tutorials here with advice on how to do it yourself. If you'd rather focus on your business and hire me do it for you, I'd love to help you.
Either way, feel free to contact me with any questions. I promise to return your call or email.
Feedback/questions:
Mike Munter
503-890-6663
mike@mikemunter.com
Skype: mikemunter1
* Survey Source: Blumenthals.com/blog
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